How It Works
From idea to launched store in days. From order to your players' doorsteps in weeks.
Club Lab is built for coaches and club organizers running youth and rec sports teams in the United States. Every team store we launch is free to set up, free to run, and earns fundraising profit for the club on every order. Here's how the four steps work — and why owning our manufacturing changes the math compared to resellers like SquadLocker or enterprise vendors like BSN Club Direct.
Step 1 — Tell us about your team
You submit a short form with your club name, sport, rough headcount, brand colors, and a logo if you have one. The form takes about 5 minutes. It's free and there's no commitment. If you don't have a logo or finalized colors, we'll help.
Step 2 — We build your branded store
Our team designs a custom storefront around your club's identity. Your logo, your colors, your selected products from a 175+ catalog covering 35 sports. Live within 48 hours. You get a free admin portal where you manage orders, products, customizations, name and number toggles per item, and pricing markup.
Step 3 — Parents and players order direct
You share your store link with the team. Parents pick sizes, add their player's name and number on every piece you allowed customization on, and pay direct. No bulk orders. No money out of the coach's pocket. You can watch every order come in from your portal in real time.
Step 4 — We manufacture and ship
Once your team's order window closes, we sublimate every piece in our own factory — not a third-party drop-shipper. We ship direct to each player's doorstep. No middlemen, no markups stacked on top of a manufacturer's margin, and no quality compromises because the people making your gear work for us.
Why this is different from other team store platforms
- Free setup, no monthly platform fee, no minimums, no inventory commitment.
- Your club earns the fundraising markup. You set the markup — every dollar goes back to your club.
- We own the factory. Most competitors are resellers marking up someone else's manufacturing. We sublimate, sew, and ship from our own facility, which means lower cost stack and higher payout to your club.
- Built for youth and rec sports. Not enterprise schools, not adult leagues — coaches running youth teams.